Auxility is a company that can help you with IT support.
They aim to deliver support in such a way the end-user has a positive experience from the first contact to handling the question or incident.
When I first met with one of the managers of Auxility, we spoke about what the company does and how they work. What they stand for and how they achieve their goals. During the conversation, I listened carefully and tried to understand what they want.
The requirements were that I needed to use blue and orange tints, and they wanted to have a clean look.
I started playing with some basic shapes and found that the triangle could be of use here.
Once I got my shape for the logo, I started working on defining the different colors.
I made a proposition where I suggested a few font types. SO the customer could choose a particular look. I always try to have open communication with the customer so that he can be involved in the process.
The final result.